On October 4th, the Casino group opened its new 100% digital store “4 Casino”. Located on the Champs-Elysées in Paris, it aims to revolutionize the in-store customer experience by making the store a living and sharing place thanks to SES-imagotag’s newest innovations.
“4 Casino” is the result of a great collaboration between the Casino group and SES-imagotag, which played a crucial part into the implementation of the project. Product information (price, customer reviews, nutritional information…) is centralized and remotely managed by the VUSION Retail IoT Cloud platform.
Thus, “4 Casino” benefits from a thoroughly omnichannel experience:
- Enhanced product information
- In-store product geolocation
- VUSION Tags with LED Flashing to instantly find products at the shelf
- Payment at the Tag and fast check-out
The VUSION Tags also display the nutritional data linked to the products and their composition, as well as their nutritional score, for a more transparent and informed shopping experience. This information comes from the Alkemics digital platform, which enables brands to easily share their content with retailer. They materialize the technological partnership between the start up company and the SES-imagotag group.
Pierre Demoures, SEVP Sales France of the SES-imagotag group, commented that: “We are very proud to have partnered with the Casino Group, which has once again trusted us by installing our smart labels in the ‘4 Casino’. This new concept shows our virtuous partnership, which is based on a deep understanding of the shoppers’ expectations of commerce. We are convinced that the future of retail is in an omnichannel convergence, perfectly embodied by the ‘4 Casino’ store equipped with SES-imagotag’s VUSION line.”
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